According to the 3rd session of ROI Festival, the mission of which was to advocate maximizing return while minimizing budget in marketing, COFCO’s www.womai.com was rewarded the silver medal for its brand integration marketing strategy. A total of 2017 cases of 407 companies in various business segments from Beijing, Shanghai, Guangzhou, Hong Kong and Taiwan were filed with the event.
www.womai.com formulated the strategy of combining three development factors, alliance, SEM and media, resolving problems arsing from disadvantages in product categorization, number of SKUs, promotion and planning. The strategy also rocketed sales revenue and ROI. Consumers were greatly impressed with COFCO’s Internet retailer image. It set an example for the B2C Internet businesses.